Automotive Case Study
Toyota dealership in rural Kansas
Dealership needs to increase sales in their Primary Market Area
Match targeted direct mail with mobile display to the mailing list (primarily past Toyota customers)
Direct Mail 5,000 custom letters targeting people in their buy cycle, including GPS geo-fence mobile display and Facebook at a household level to the same audience. (30 impressions per household = 150,000 mobile ads)
12 confirmed click visits
Dynamic Geo-Fence Targeting – served dynamic display ad to people shopping at other dealer’s locations. The ads were dynamically created from a wire frame and variable vehicle which was pulled from the 1st pic on the inventory feed. All clicks directed shoppers to their Used Car SRP.
16 confirmed click visits
Final Campaign Results
28 customers tracked to the client location and 27 confirmed sales.