Automotive Case Study
Client
Toyota dealership in rural Kansas
Opportunity:
Dealership needs to increase sales in their Primary Market Area
Solution
Match targeted direct mail with mobile display to the mailing list (primarily past Toyota customers)
Strategy #1
Direct Mail 5,000 custom letters targeting people in their buy cycle, including GPS geo-fence mobile display and Facebook at a household level to the same audience. (30 impressions per household = 150,000 mobile ads)
Results
12 confirmed click visits
Strategy #2
Dynamic Geo-Fence Targeting – served dynamic display ad to people shopping at other dealer’s locations. The ads were dynamically created from a wire frame and variable vehicle which was pulled from the 1st pic on the inventory feed. All clicks directed shoppers to their Used Car SRP.
Results
16 confirmed click visits
Final Campaign Results
28 customers tracked to the client location and 27 confirmed sales.
Confirmed click visits from strategy 1
Confirmed click visits from strategy 2
customers tracked to the client location
confirmed sales
6209 E. Silver Maple Circle, Ste 103 Sioux Falls, SD 57110
